Marketing and Promotions

Social networking, SEO optimization, RSS feeds. Have you heard of these? So has Pipfrog and all these and many more features are available for you to use. Pipfrog has the advanced reporting and marketing features available in order to increase revenue, create a competitive advantage and encourage customer retention.

SEO or Search Engine Optimization SEO is the art of using the correct keywords in the content of your web store to improve your position in the result pages of a search engine. It is an important e-marketing tool among many others you can use in ecommerce business. Pipfrog includes integrated SEO features that will help increase your result position with the search engines and generate traffic to your web store.

Customized Attributes to Shop by Most common attributes used as filters in web stores are product name and price. Pipfrog software enables you to create additional attributes to be used for sorting: they can be date of issue, popularity or any other characteristic you know your customers value.

Unlimited Number of Coupons Coupons may be created, specific to groups of customers or products; for the whole catalog, cart, or a single product; for limited or limitless time; for certain amount or indefinite uses. Coupon codes can be created by the administrator and distributed in several ways: advertised on the web, included in customer emails or newsletters, even printed and handed out.

Static HTML Page Creation with Clean URLs Product, category, and CMS page URLs are generated automatically and they only consist of words and numbers used by the merchant; no long, random streams of symbols are used for the addresses.

Google XML Sitemap The store sitemap for customers is generated and updated automatically, it is also easily accessible from the front end. A Google XML Sitemap may be generated with a click of a mouse in the back end to make crawling easier for spiders. This sitemap, too, is then updated automatically.

Product Reviews and Ratings Peer opinion has become an important factor in decision making in online shopping. Pipfrog embraces this trend by including this easy-to-manage tool. You can create your own criteria for rating products and then manage the customer or visitor reviews in the admin panel.

Gift Certificates Allowing gift certificates as a payment method is an easy way to widen your customer base. Both pre-determined values and amounts requested by customers are acceptable as values for the certificate. Administrator has the control to activate a gift card automatically or manually, as well as to deactivate it if needed. Gift certificates may be emailed or snail mailed both to the purchaser and to the recipient.

Twitter Enter your Twitter account info in the admin panel, and tweet away! Let your customers know about the incoming new products, your annual sale night or customer competition as soon as the thought strikes you.