Product Management

The management of your products is one of the most important aspects of any web store. Pipfrog gives you total control over the product catalog. Pipfrog’s Product Management makes monitoring product prices, descriptions, images, and more a cinch. Organize your product offering into categories and describe your products. Pipfrog comes with a flexible set of attributes with which you can describe your products. If you need more, you can always tailor your products with your own customized attributes.

Not Just Simple Products In addition to so-called simple products. there are other types of products that an administrator can create. These can be virtual products if you trade services, down-loadable products if you sell e-books or music, bundled or grouped products if you prefer your products to be bought as sets. Products with options, where customers can pick a color or size, or provide text for engraving or image for printing, are easily created and managed as well.

Easy Product Editing A built-in WYSIWYG editor makes it easy to customize product descriptions: use different font colors or styles, alignment or bulleting, add images and even videos in the text field. Once product is created it may be duplicated to make similar products. Bulk product editing can be used to change the price, status, design, description, or any custom made characteristic of more than one product at a time.

Related Products, Upsells and Cross-Sells Have you noticed the drawing power of the candy bars and magazines at the checkout register of your grocery store? Cross-sells serve the same purpose in a Pipfrog store. Each product may also be attached related products and upsell products to help shoppers find products that others bought or that they didn’t even realize they needed. Creating and managing products with options - where customers can select the color or size or where they can insert the text for engraving or add image for printing - is easy as well.

Product Imports and Exports With all the information stored on products, even a store with a handful of products can profit from easy and fast import-export feature. Data can be exchanged in either CVS or MS Excel XML format. After the product import, database is automatically renewed.

Hide Categories and Products With an active store, there are always new products you create or acquire or maybe a new product line you want to add. It could also be that you deal both with retail customers and wholesalers or those that are interested in refurbished products and others that you know never are. In these cases you might want to hide a category or a single product in a store or you might just not show it to certain customer groups.

Layered Navigation In addition to organizing your products into categories, you can also utilize Layered Navigation to allow customers to find products in a natural and intuitive way. Popular in the largest webshops such as Amazon.com and Buy.com, Layered Navigation lets customers filter products based on the characteristics they choose, making it more likely they’ll find the products they want.

Tags and Search Terms Setting product tags and monitoring search terms makes it easier for your customers to find products. These useful tools are easily manageable in the shop administration panel.

Product Imports and Exports With all the information stored on products, even a store with a handful of products can profit from easy and fast import-export feature. Data can be exchanged in either CVS or MS Excel XML format. After the product import, database is automatically renewed.